Obsessed? WTF?

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Obsessed? WTF?

Post by Guest » Thu May 09, 2002 4:40 am

We waited how many months for some kind of marketing campaign to launch,
and that is what you give us? I'm embarassed.

I'm not a marketing guru, but there are so many things wrong with this
obessed thing that are obvious to me, it makes me question the sanity of
the marketing group that actually thought this was a good idea.

1) Associating QNX development / developers with an out-dated, stereo-typed
"nerd" image is not going to make people enamoured with QNX, let alone
excited about working with QNX.
2) The entire "obsessed" campaign points to a report from Dedicated Systems
that was released in January, so the launch of this campaign to allow
people to download the report is only 4-5 months late.
3) Obsessed portraits the *wrong* image. According to dictionary.com...
"To preoccupy the mind excessively". It conjurs up images of an
irrational, emotional, adherance to something that has not been carefully
considered.
I can understand (and fully support) that the attention to detail the R&D
folks devote to the robustness of QNX. Unfortunately, "obsessed" does not
portrait an image of "attention to detail", more one of nutcase compulsion.

Marketing, you can do better, and if you can't, then we got a *BIG* problem.

Cheers,
[a disappointed] Camz.

Ian Cannon

Re: Obsessed? WTF?

Post by Ian Cannon » Thu May 09, 2002 5:39 am

I agree.

This marketing is rubbish...


Previously, camz@passageway.com wrote in qdn.public.qnxrtp.advocacy:
We waited how many months for some kind of marketing campaign to launch,
and that is what you give us? I'm embarassed.

I'm not a marketing guru, but there are so many things wrong with this
obessed thing that are obvious to me, it makes me question the sanity of
the marketing group that actually thought this was a good idea.

1) Associating QNX development / developers with an out-dated, stereo-typed
"nerd" image is not going to make people enamoured with QNX, let alone
excited about working with QNX.
2) The entire "obsessed" campaign points to a report from Dedicated Systems
that was released in January, so the launch of this campaign to allow
people to download the report is only 4-5 months late.
3) Obsessed portraits the *wrong* image. According to dictionary.com...
"To preoccupy the mind excessively". It conjurs up images of an
irrational, emotional, adherance to something that has not been carefully
considered.
I can understand (and fully support) that the attention to detail the R&D
folks devote to the robustness of QNX. Unfortunately, "obsessed" does not
portrait an image of "attention to detail", more one of nutcase compulsion.

Marketing, you can do better, and if you can't, then we got a *BIG* problem.

Cheers,
[a disappointed] Camz.

Kevin Stallard

Re: Obsessed? WTF?

Post by Kevin Stallard » Thu May 09, 2002 6:18 am

Not only do I consider the points Martin has made to be extremely valid, but
do I see an additional trend to try to use obsessed in every "cute" one
liner elsewhere on the site?

The main example to which I refer is the download page for the out of date
reports. First of all I can't stand filling out personal information for
something I just want to get and read. Secondly, it was an insult to my
intelligence to read the note that "because we're obsessed, we want your
personal information".

That was a real turn off for me not to mention offensive. If you want
personal information, just ask for it. That was so poorly done I cringed
when I read it. This is really bad. You guys need to take that stuff down
before someone reads it.

Quit messing around and push your product in a way that represents QSSL's
true caliber and capability for crying out loud! You're wasting valuable
time and money.

Kevin

<camz@passageway.com> wrote in message news:abcujk$mlc$1@inn.qnx.com...
We waited how many months for some kind of marketing campaign to launch,
and that is what you give us? I'm embarassed.

I'm not a marketing guru, but there are so many things wrong with this
obessed thing that are obvious to me, it makes me question the sanity of
the marketing group that actually thought this was a good idea.

1) Associating QNX development / developers with an out-dated,
stereo-typed
"nerd" image is not going to make people enamoured with QNX, let alone
excited about working with QNX.
2) The entire "obsessed" campaign points to a report from Dedicated
Systems
that was released in January, so the launch of this campaign to allow
people to download the report is only 4-5 months late.
3) Obsessed portraits the *wrong* image. According to dictionary.com...
"To preoccupy the mind excessively". It conjurs up images of an
irrational, emotional, adherance to something that has not been
carefully
considered.
I can understand (and fully support) that the attention to detail the
R&D
folks devote to the robustness of QNX. Unfortunately, "obsessed" does
not
portrait an image of "attention to detail", more one of nutcase
compulsion.

Marketing, you can do better, and if you can't, then we got a *BIG*
problem.

Cheers,
[a disappointed] Camz.

Kevin Stallard

Re: Obsessed? WTF?

Post by Kevin Stallard » Thu May 09, 2002 3:38 pm

On a more positve note....

I had a conversation with a qssl guy last night and he pointed out the work
done behind the scenes and the result of such efforts. As usual I spout off
before I know all the facts. Check out the following URL. Its one piece of
evidence that QSSL's marketing work is having a postive effect. Nice work.

I still think the nerd thing should go.

http://www.eetimes.com/printableArticle ... 20426S0071

Kevin


"Kevin Stallard" <kevin@ffflyingrobots.com> wrote in message
news:abd3nj$pqc$1@inn.qnx.com...
Not only do I consider the points Martin has made to be extremely valid,
but
do I see an additional trend to try to use obsessed in every "cute" one
liner elsewhere on the site?

The main example to which I refer is the download page for the out of date
reports. First of all I can't stand filling out personal information for
something I just want to get and read. Secondly, it was an insult to my
intelligence to read the note that "because we're obsessed, we want your
personal information".

That was a real turn off for me not to mention offensive. If you want
personal information, just ask for it. That was so poorly done I cringed
when I read it. This is really bad. You guys need to take that stuff
down
before someone reads it.

Quit messing around and push your product in a way that represents QSSL's
true caliber and capability for crying out loud! You're wasting valuable
time and money.

Kevin

camz@passageway.com> wrote in message news:abcujk$mlc$1@inn.qnx.com...
We waited how many months for some kind of marketing campaign to launch,
and that is what you give us? I'm embarassed.

I'm not a marketing guru, but there are so many things wrong with this
obessed thing that are obvious to me, it makes me question the sanity of
the marketing group that actually thought this was a good idea.

1) Associating QNX development / developers with an out-dated,
stereo-typed
"nerd" image is not going to make people enamoured with QNX, let
alone
excited about working with QNX.
2) The entire "obsessed" campaign points to a report from Dedicated
Systems
that was released in January, so the launch of this campaign to allow
people to download the report is only 4-5 months late.
3) Obsessed portraits the *wrong* image. According to dictionary.com...
"To preoccupy the mind excessively". It conjurs up images of an
irrational, emotional, adherance to something that has not been
carefully
considered.
I can understand (and fully support) that the attention to detail the
R&D
folks devote to the robustness of QNX. Unfortunately, "obsessed"
does
not
portrait an image of "attention to detail", more one of nutcase
compulsion.

Marketing, you can do better, and if you can't, then we got a *BIG*
problem.

Cheers,
[a disappointed] Camz.

Alec Saunders

Re: Obsessed? WTF?

Post by Alec Saunders » Thu May 09, 2002 4:17 pm

Thanks for the pat on the back Kevin.

Let me explain a little bit about the obsessed campaign, guys. First, good
advertising generates comments, so I take your immediate comments as a bit
of a compliment :)

Second, you should know we didn't do this in a vacuum. We asked our ad
agency to give us something that was edgy, and that would draw people in.
They had 5 concepts, including the obsessed concept. We focus group tested
the concepts, and then chose from the two most popular, of which the
obsessed concept was the winner. Dan loved it, too. Then we went around
QSSL's offices with a professional photographer and shot pictures of our own
staff. You should see the one of me :) The person in question is one of
our developers, and he's definitely not nerdy. Obsessed with building great
products for our customers... sure. And that was the concept we were trying
to push.

Anyway, it's going to run for a while yet, and we'll be monitoring how
effective it is pretty closely. And you know, if it doesn't achieve vs the
objective metrics we set for it, then we'll do something else. That's the
beauty of advertising -- you can measure it, figure out what the ROI is, and
decide if it's the right thing to be doing based on hard facts.

Cheers!

Alec.

-----
Alec Saunders
VP Marketing, QNX Software

Kevin Stallard

Re: Obsessed? WTF?

Post by Kevin Stallard » Thu May 09, 2002 4:38 pm

Ok, we should start a contest. (QSSL can't participate for obvious
reasons)

The person who can match pictures from the ads with their real names (or
nicks) wins. (Someone want to come up with a prize?)

:)

Kevin

"Alec Saunders" <alecs@qnx.com> wrote in message
news:abe6rc$llk$1@nntp.qnx.com...
Thanks for the pat on the back Kevin.

Let me explain a little bit about the obsessed campaign, guys. First,
good
advertising generates comments, so I take your immediate comments as a bit
of a compliment :)

Second, you should know we didn't do this in a vacuum. We asked our ad
agency to give us something that was edgy, and that would draw people in.
They had 5 concepts, including the obsessed concept. We focus group
tested
the concepts, and then chose from the two most popular, of which the
obsessed concept was the winner. Dan loved it, too. Then we went around
QSSL's offices with a professional photographer and shot pictures of our
own
staff. You should see the one of me :) The person in question is one of
our developers, and he's definitely not nerdy. Obsessed with building
great
products for our customers... sure. And that was the concept we were
trying
to push.

Anyway, it's going to run for a while yet, and we'll be monitoring how
effective it is pretty closely. And you know, if it doesn't achieve vs
the
objective metrics we set for it, then we'll do something else. That's the
beauty of advertising -- you can measure it, figure out what the ROI is,
and
decide if it's the right thing to be doing based on hard facts.

Cheers!

Alec.

-----
Alec Saunders
VP Marketing, QNX Software


Bill Caroselli (Q-TPS)

Re: Obsessed? WTF?

Post by Bill Caroselli (Q-TPS) » Thu May 09, 2002 4:44 pm

Hi Alec

First, you promised us months ago that QSSL would not insist on all the
personal information every time someone goes to the download page. Promise
broken - no surprise there.

Personally I'm not afraid of the "nerd" image. I'm a nerd and damn proud of
it. I want me kids to grow up to be nerds.

But who is this ad campaign aimed at? Not at the nerds! We want to know
the facts. But let's face it, the facts aren't on your side lately. Your
ad campaign is aimed at the corporate CEOs that (you think) think of all of
us that can put a coherent thought together as nerds. Well fine. I
understand that. QSSL needs to advertise to the corporate CEOs. Because us
nerds are only too aware lately that QSSL has abandoned the software
development community.

If you want to sell product, you have to get us nerds to go to our CEOs and
say, "We have to get this QNX thing. It works!"

Want to know what I'm telling my customers about QSSL? I tell them, "QNX4
was a fantastic product. It is extremely reliable an lightning fast.
Besides you can get old QNX4 licenses all over the place for a song. Yes,
it is true. QNX4 is sealed in stone and they'll never write so much as a
new device driver for next years latest and greatest hardware. But if you
can find the hardware that runs QNX4 it's the bomb. QNX6 is still missing
too many features. But worse than that, it is across the board slower in
every measurable way AND QSSL doesn't seem to care. Instead they come back
and say 'yes, we know it is slower but it can run on all these different
hardware platforms'." Well, guess what. Most developers are only
developing for one platform. I have still only successfully installed QNX6
on systems where I could install in on a Windows partition first. I can't
even get straight answers on how to install QNX6 onto a system that only has
a QNX4 partition.

"Alec Saunders" <alecs@qnx.com> wrote in message
news:abe6rc$llk$1@nntp.qnx.com...
Thanks for the pat on the back Kevin.

Let me explain a little bit about the obsessed campaign, guys. First,
good
advertising generates comments, so I take your immediate comments as a bit
of a compliment :)

Second, you should know we didn't do this in a vacuum. We asked our ad
agency to give us something that was edgy, and that would draw people in.
They had 5 concepts, including the obsessed concept. We focus group
tested
the concepts, and then chose from the two most popular, of which the
obsessed concept was the winner. Dan loved it, too. Then we went around
QSSL's offices with a professional photographer and shot pictures of our
own
staff. You should see the one of me :) The person in question is one of
our developers, and he's definitely not nerdy. Obsessed with building
great
products for our customers... sure. And that was the concept we were
trying
to push.

Anyway, it's going to run for a while yet, and we'll be monitoring how
effective it is pretty closely. And you know, if it doesn't achieve vs
the
objective metrics we set for it, then we'll do something else. That's the
beauty of advertising -- you can measure it, figure out what the ROI is,
and
decide if it's the right thing to be doing based on hard facts.

Cheers!

Alec.

-----
Alec Saunders
VP Marketing, QNX Software


Kevin Stallard

Re: Obsessed? WTF?

Post by Kevin Stallard » Thu May 09, 2002 5:31 pm

Bill,

I don't see how QSSL has abandoned the software development community.
Yeah, they may be slow in getting things out, but it doesn't mean they've
abandoned us. Multiple hardware platforms is welcome in my view and it is
hard work. Face it there are processors out there that will crunch stuff
much faster than x86. I like x86 for reliability myself, but other people
have different needs.

QSSL has only got so many resources and I think they are doing a good job.
Yeah, there are things missing from QNX 6, and somethings are running
slower, but they'll get it, maybe not today, but eventually.

There are somethings about QNX 6 that I really like. Networking for
example. QNX 4 it was a pain. Now it is so much eaiser to get QNET up.
Albiet, I'm seeing some slower performance, but they'll make it faster.
These things take time.

I remember one software company that starting with products that were slow
and anoying. They improved over time. There are smart people working
there.

The Eclipse product looks really good.

And I installed QNX 6 on a QNX 4 partition some time ago. Haven't done it
recently, but at one point I remember it being a .tgz file that had a qnx 4
install script.

cdm mentioned yesterday that a new dedicated systems report is coming that
is going to show a popular RTOS to be slower performer compared to QNX.

I just don't think things are as bad as you last posting seems to make them.

Things are frustrating now, there is no doubt. People to not recognize QNX
as the best solution. I've had many of these discussions with people who
look down upon it and me as stupid for knowing on to it. It almost seems a
liability to me now. But I think it is going to change as long as they
(QSSL) play the game right. They may make mistakes, but at least they seem
more focused to me.

This latest ad campaign has me concerned as well. I think they could have
done better. They need ads that will cause people to pause, kind of like
WindRivers storm ads (a storm is coming thing).

I'd like to know what focus groups they used. I'm concerned, but my point
is they are relying on multiple ways of getting customers. Alec won't keep
his job he cannot get results.

I found it rather easy to install QNX 6 where I haven't installed a windows
partition. In fact I was able to install QNX on a SBC using only cdrom
drive. haven't done non-x86 yet...but I'm not too worried.

Kevin



"Bill Caroselli (Q-TPS)" <QTPS@EarthLink.net> wrote in message
news:abe8c6$nad$1@inn.qnx.com...
Hi Alec

First, you promised us months ago that QSSL would not insist on all the
personal information every time someone goes to the download page.
Promise
broken - no surprise there.

Personally I'm not afraid of the "nerd" image. I'm a nerd and damn proud
of
it. I want me kids to grow up to be nerds.

But who is this ad campaign aimed at? Not at the nerds! We want to know
the facts. But let's face it, the facts aren't on your side lately. Your
ad campaign is aimed at the corporate CEOs that (you think) think of all
of
us that can put a coherent thought together as nerds. Well fine. I
understand that. QSSL needs to advertise to the corporate CEOs. Because
us
nerds are only too aware lately that QSSL has abandoned the software
development community.

If you want to sell product, you have to get us nerds to go to our CEOs
and
say, "We have to get this QNX thing. It works!"

Want to know what I'm telling my customers about QSSL? I tell them, "QNX4
was a fantastic product. It is extremely reliable an lightning fast.
Besides you can get old QNX4 licenses all over the place for a song. Yes,
it is true. QNX4 is sealed in stone and they'll never write so much as a
new device driver for next years latest and greatest hardware. But if you
can find the hardware that runs QNX4 it's the bomb. QNX6 is still missing
too many features. But worse than that, it is across the board slower in
every measurable way AND QSSL doesn't seem to care. Instead they come
back
and say 'yes, we know it is slower but it can run on all these different
hardware platforms'." Well, guess what. Most developers are only
developing for one platform. I have still only successfully installed
QNX6
on systems where I could install in on a Windows partition first. I can't
even get straight answers on how to install QNX6 onto a system that only
has
a QNX4 partition.

"Alec Saunders" <alecs@qnx.com> wrote in message
news:abe6rc$llk$1@nntp.qnx.com...

Thanks for the pat on the back Kevin.

Let me explain a little bit about the obsessed campaign, guys. First,
good
advertising generates comments, so I take your immediate comments as a
bit
of a compliment :)

Second, you should know we didn't do this in a vacuum. We asked our ad
agency to give us something that was edgy, and that would draw people
in.
They had 5 concepts, including the obsessed concept. We focus group
tested
the concepts, and then chose from the two most popular, of which the
obsessed concept was the winner. Dan loved it, too. Then we went around
QSSL's offices with a professional photographer and shot pictures of our
own
staff. You should see the one of me :) The person in question is one
of
our developers, and he's definitely not nerdy. Obsessed with building
great
products for our customers... sure. And that was the concept we were
trying
to push.

Anyway, it's going to run for a while yet, and we'll be monitoring how
effective it is pretty closely. And you know, if it doesn't achieve vs
the
objective metrics we set for it, then we'll do something else. That's
the
beauty of advertising -- you can measure it, figure out what the ROI is,
and
decide if it's the right thing to be doing based on hard facts.

Cheers!

Alec.

-----
Alec Saunders
VP Marketing, QNX Software




Bill Caroselli (Q-TPS)

Re: Obsessed? WTF?

Post by Bill Caroselli (Q-TPS) » Thu May 09, 2002 5:59 pm

Whatever!

"Kevin Stallard" <kevin@ffflyingrobots.com> wrote in message
news:abeb5h$p54$1@inn.qnx.com...
Bill,

I don't see how QSSL has abandoned the software development community.
Yeah, they may be slow in getting things out, but it doesn't mean they've
abandoned us. Multiple hardware platforms is welcome in my view and it is
hard work. Face it there are processors out there that will crunch stuff
much faster than x86. I like x86 for reliability myself, but other people
have different needs.

QSSL has only got so many resources and I think they are doing a good job.
Yeah, there are things missing from QNX 6, and somethings are running
slower, but they'll get it, maybe not today, but eventually.

There are somethings about QNX 6 that I really like. Networking for
example. QNX 4 it was a pain. Now it is so much eaiser to get QNET up.
Albiet, I'm seeing some slower performance, but they'll make it faster.
These things take time.

I remember one software company that starting with products that were slow
and anoying. They improved over time. There are smart people working
there.

The Eclipse product looks really good.

And I installed QNX 6 on a QNX 4 partition some time ago. Haven't done it
recently, but at one point I remember it being a .tgz file that had a qnx
4
install script.

cdm mentioned yesterday that a new dedicated systems report is coming that
is going to show a popular RTOS to be slower performer compared to QNX.

I just don't think things are as bad as you last posting seems to make
them.

Things are frustrating now, there is no doubt. People to not recognize
QNX
as the best solution. I've had many of these discussions with people who
look down upon it and me as stupid for knowing on to it. It almost seems
a
liability to me now. But I think it is going to change as long as they
(QSSL) play the game right. They may make mistakes, but at least they
seem
more focused to me.

This latest ad campaign has me concerned as well. I think they could have
done better. They need ads that will cause people to pause, kind of like
WindRivers storm ads (a storm is coming thing).

I'd like to know what focus groups they used. I'm concerned, but my point
is they are relying on multiple ways of getting customers. Alec won't
keep
his job he cannot get results.

I found it rather easy to install QNX 6 where I haven't installed a
windows
partition. In fact I was able to install QNX on a SBC using only cdrom
drive. haven't done non-x86 yet...but I'm not too worried.

Kevin

Mario Charest

Re: Obsessed? WTF?

Post by Mario Charest » Thu May 09, 2002 6:07 pm

"Kevin Stallard" <kevin@ffflyingrobots.com> wrote in message
news:abeb5h$p54$1@inn.qnx.com...
Bill,

I don't see how QSSL has abandoned the software development community.
Yeah, they may be slow in getting things out, but it doesn't mean they've
abandoned us. Multiple hardware platforms is welcome in my view and it is
hard work. Face it there are processors out there that will crunch stuff
much faster than x86. I like x86 for reliability myself, but other people
have different needs.

QSSL has only got so many resources and I think they are doing a good job.
Yeah, there are things missing from QNX 6, and somethings are running
slower, but they'll get it, maybe not today, but eventually.
I agree, in the mean time it's a rough ride for some of us but now in
retrospec
I think patience is the key.
There are somethings about QNX 6 that I really like. Networking for
example. QNX 4 it was a pain. Now it is so much eaiser to get QNET up.
Albiet, I'm seeing some slower performance, but they'll make it faster.
These things take time.


The Eclipse product looks really good.

And I installed QNX 6 on a QNX 4 partition some time ago. Haven't done it
recently, but at one point I remember it being a .tgz file that had a qnx
4
install script.

cdm mentioned yesterday that a new dedicated systems report is coming that
is going to show a popular RTOS to be slower performer compared to QNX.

I just don't think things are as bad as you last posting seems to make
them.
I agree,
Things are frustrating now, there is no doubt. People to not recognize
QNX
as the best solution.
Technicaly wise they are probably the best solution, it's the rest that is a
problem.
I've had many of these discussions with people who
look down upon it and me as stupid for knowing on to it. It almost seems
a
liability to me now. But I think it is going to change as long as they
(QSSL) play the game right. They may make mistakes, but at least they
seem
more focused to me.
Every body/company are making mistake, it's how you react to them that
counts!
This latest ad campaign has me concerned as well. I think they could have
done better. They need ads that will cause people to pause, kind of like
WindRivers storm ads (a storm is coming thing).
Think about it, a "storm is coming" doesn't sound that good either....

Marketing is about playing with your mind while carring as little
information
as possible about real fact. (Coke won't ever tell you that it can disolved
a tooth in 24 hours ;-)))

If beer company can sell stuff by showing hot women
and Coke can sell by showing kids playing maybe QSSL can sell
by showing nerdy like, obsessed people. I don't know, I was never
able to understand this, it totally escapes me ;-)

So I look at the obsessed campain like I'm looking at beer commercial:
I couldn't care less ;-) I'll drink the beer that tastes the best...

Incidentaly beer with lots of hot women in their commercial seems
to taste the worst ;-)

Ian Zagorskih

Re: Obsessed? WTF?

Post by Ian Zagorskih » Thu May 09, 2002 6:08 pm

"Bill Caroselli (Q-TPS)" <QTPS@EarthLink.net> wrote in message
news:abe8c6$nad$1@inn.qnx.com...
Hi Alec


Want to know what I'm telling my customers about QSSL? I tell them, "QNX4
was a fantastic product. It is extremely reliable an lightning fast.
Besides you can get old QNX4 licenses all over the place for a song. Yes,
it is true. QNX4 is sealed in stone and they'll never write so much as a
new device driver for next years latest and greatest hardware. But if you
can find the hardware that runs QNX4 it's the bomb. QNX6 is still missing
too many features. But worse than that, it is across the board slower in
every measurable way AND QSSL doesn't seem to care. Instead they come
back
and say 'yes, we know it is slower but it can run on all these different
hardware platforms'." Well, guess what. Most developers are only
developing for one platform. I have still only successfully installed
QNX6
on systems where I could install in on a Windows partition first. I can't
even get straight answers on how to install QNX6 onto a system that only
has
a QNX4 partition.
Yesterday, i downloaded QRTP 6.1 29Mb bootable ISO from get.qnx.com. This
cost me several hours. Next i burnt it on CD. Due to some problems in
hardware and software it cost me another several hours :) Next i booted from
this CD and after 2 minutes i got stable and well running QRTP session.
Installation on a clean 2Gb partition using native QFS cost me another 5
minutes (plus 30 seconds to reboot). So i don't see why cannot you install
QRTP on ordinary PC which has no Windows ? "Just boot it !" (tm) dunno
which..

Overal impression: great system. Waiting for 6.2 release..

ps: just mine two bits :)

// wbr

Guest

Re: Obsessed? WTF?

Post by Guest » Thu May 09, 2002 6:37 pm

Alec Saunders <alecs@qnx.com> wrote:
Let me explain a little bit about the obsessed campaign, guys. First, good
advertising generates comments, so I take your immediate comments as a bit
of a compliment :)
I thought it was supposed to generate sales and customer inquiries? :-)
Second, you should know we didn't do this in a vacuum. We asked our ad
agency to give us something that was edgy, and that would draw people in.
They had 5 concepts, including the obsessed concept. We focus group tested
the concepts, and then chose from the two most popular, of which the
obsessed concept was the winner.
This does not always produce the best results, it is 100% dependant on the
ad agency actually being able to have at least 1 of those 5 being good, which
may not always be the case. Several people were given a similairly short
list of names to choose from and none of them were really anygood. That did
not stop one of them from being picked. :-(
our developers, and he's definitely not nerdy. Obsessed with building great
products for our customers... sure. And that was the concept we were trying
to push.
Well, I still disagree with "obsessed", it just sends a very negative image.
Meticulous is what you wanted, but that doesn't translate into a nice ad
campaign.

I will echo Bill Caroselli's issue with re-submitting our information yet
again to QSSL. I'm feeling kinda edgy today so, I'll be blunt:

GET A F'ING DATABASE AND ***USE IT**

I have entered my information so may times, I'm getting tired of it. Please,
create a database, link it to your website, key it off of email address and
do a match when you want our info again... if you find our email, populate the
form with our information so all we have to go is click submit/next.

I have downloaded the ISO from get.qnx.com several times, and it's a chore to
have to enter the information everry single time. The same was true when we
signed up for the beta programs, and again with this download of the report
from Dedicated Systems.

Alec,
I _know_ your team is working hard on "the new QSSL", but as you know there
has been little that has been publically visible from the marketing group for
a very long time. We see a campaign that immediately seems offbase, and we
are concerned. I'm concerned too that the article in the June issue of
Dr. Dobb's Journal didn't have ANY ad from QSSL in the magizine. I realize
that might have been due to the fact that no campaign was ready when they
went to press, but it does look like a failure (from the outside) of the
marketing group. The fact that Mircosoft was able to strategicly place an
ad for XP Embedded in the middle of the article was just salt on the wound.

You know we would not be abusing you and your team over this if we didn't
care. The problem is that we *DO* give a damn about the success of QNX since
we love the QNX RTOS and need it to continue to be viable and successful so
that we can continue to work in the environment we love. I guess we're just
being selfish. :-)

Cheers,
Camz.

Mario Charest

Re: Obsessed? WTF?

Post by Mario Charest » Thu May 09, 2002 6:59 pm

We see a campaign that immediately seems offbase, and we are concerned.
Please Martin, don't use the word we. English isnt' my strength but it seems
to
me "we" could/would include me as well. Although I agree with some of your
comments, I don't agree with all of them, hence I'd like you to no include
me in your we, lol!

Of course feel free to correct me if I miss perceived who we is, hihi!

- Mario

Igor Kovalenko

Re: Obsessed? WTF?

Post by Igor Kovalenko » Thu May 09, 2002 8:45 pm

"Mario Charest" <goto@nothingness.com> wrote in message
news:abed74$qjp$1@inn.qnx.com...
This latest ad campaign has me concerned as well. I think they could
have
done better. They need ads that will cause people to pause, kind of
like
WindRivers storm ads (a storm is coming thing).

Think about it, a "storm is coming" doesn't sound that good either....

Marketing is about playing with your mind while carring as little
information
as possible about real fact. (Coke won't ever tell you that it can
disolved
a tooth in 24 hours ;-)))

If beer company can sell stuff by showing hot women
and Coke can sell by showing kids playing maybe QSSL can sell
by showing nerdy like, obsessed people. I don't know, I was never
able to understand this, it totally escapes me ;-)

So I look at the obsessed campain like I'm looking at beer commercial:
I couldn't care less ;-) I'll drink the beer that tastes the best...

Incidentaly beer with lots of hot women in their commercial seems
to taste the worst ;-)
Apparently it does not 'totally' escapes you since you (unlike most everyone
who expressed their opinion so far) at least understand the fact that
advertizing can be totally unrelated to the product being sold. There are
different layers or groups of population which you need to address. Nerds is
one layer, they need to know the technical data about the product. But face
it, nerds are not the majority. And no, nerds alone won't convince other
layers of population, like someone implied here (telling managers 'this is
great we need to have it'...)

Consider this analogy. You need to deliver some important message to a group
of people. If a group is small enough to get their attention and can
actually understand what you're saying, you can try and go ahead with gory
details, it may work.

Now imagine you have to deliver that message to a huge crowd. There is one
problem with people in huge crowd - THEY DON'T PAY ATTENTION. You can talk
to your immediate circle maybe, but message is not gonna spread. Why not?
Because in a crowd everyone has his own message to deliver and yours is lost
in noise. To get the attention of crowd you need either to (a) be very
popular among the crowd, so they're dying to hear what you say or (b) get a
damn loudspeaker.

If you're case (a) then we would not have this discussion at all. So let's
suppose you got that loudspeaker... what are you gonna say? Are you going to
talk about gory details through loudspeaker? You can try, but people in a
crowd have another problem - THEIR ATTENTION SPAN IS VERY SHORT. That means
1) you won't be understood by majority 2) you'll be boring and 3) after
short while they will either shove that loudspeaker up you know where and
listen to something they like, or they will just leave the place.

Which is why Coca-Cola and others who deal with people on huge scale don't
do that. Instead, they're trying to say something short and striking, who
cares how relevant. It does one thing - fixes their name in the public mind,
so when you come to store and see bunch of bottles your subconscience tells
you to buy a coke and not some XYZ drink...

For once, I think QNX marketing did a good job. I will agree however that I
don't feel like filling goddamned forms just to read some report, especially
since usefulness of report can only be determined upon reading. And yes, GET
@#$$^&&%(% DATABASE!

-- igor

Robert Krten

Re: Obsessed? WTF?

Post by Robert Krten » Thu May 09, 2002 8:50 pm

camz@passageway.com wrote:
Alec Saunders <alecs@qnx.com> wrote:
[deleted]
Alec,
I _know_ your team is working hard on "the new QSSL", but as you know there
Maybe it's just a scam to have a vote so that they can bring back QSSL-Classic! :-)

Cheers,
-RK

--
Robert Krten, PARSE Software Devices +1 613 599 8316.
Realtime Systems Architecture, Books, Video-based and Instructor-led
Training and Consulting at www.parse.com.
Email my initials at parse dot com.

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