First, you promised us months ago that QSSL would not insist on all the
personal information every time someone goes to the download page.
broken - no surprise there.
Personally I'm not afraid of the "nerd" image. I'm a nerd and damn proud
it. I want me kids to grow up to be nerds.
But who is this ad campaign aimed at? Not at the nerds! We want to know
the facts. But let's face it, the facts aren't on your side lately. Your
ad campaign is aimed at the corporate CEOs that (you think) think of all
us that can put a coherent thought together as nerds. Well fine. I
understand that. QSSL needs to advertise to the corporate CEOs. Because
nerds are only too aware lately that QSSL has abandoned the software
If you want to sell product, you have to get us nerds to go to our CEOs
say, "We have to get this QNX thing. It works!"
Want to know what I'm telling my customers about QSSL? I tell them, "QNX4
was a fantastic product. It is extremely reliable an lightning fast.
Besides you can get old QNX4 licenses all over the place for a song. Yes,
it is true. QNX4 is sealed in stone and they'll never write so much as a
new device driver for next years latest and greatest hardware. But if you
can find the hardware that runs QNX4 it's the bomb. QNX6 is still missing
too many features. But worse than that, it is across the board slower in
every measurable way AND QSSL doesn't seem to care. Instead they come
and say 'yes, we know it is slower but it can run on all these different
hardware platforms'." Well, guess what. Most developers are only
developing for one platform. I have still only successfully installed
on systems where I could install in on a Windows partition first. I can't
even get straight answers on how to install QNX6 onto a system that only
a QNX4 partition.
"Alec Saunders" <email@example.com
> wrote in message
Thanks for the pat on the back Kevin.
Let me explain a little bit about the obsessed campaign, guys. First,
advertising generates comments, so I take your immediate comments as a
of a compliment
Second, you should know we didn't do this in a vacuum. We asked our ad
agency to give us something that was edgy, and that would draw people
They had 5 concepts, including the obsessed concept. We focus group
the concepts, and then chose from the two most popular, of which the
obsessed concept was the winner. Dan loved it, too. Then we went around
QSSL's offices with a professional photographer and shot pictures of our
staff. You should see the one of me
The person in question is one
our developers, and he's definitely not nerdy. Obsessed with building
products for our customers... sure. And that was the concept we were
Anyway, it's going to run for a while yet, and we'll be monitoring how
effective it is pretty closely. And you know, if it doesn't achieve vs
objective metrics we set for it, then we'll do something else. That's
beauty of advertising -- you can measure it, figure out what the ROI is,
decide if it's the right thing to be doing based on hard facts.
VP Marketing, QNX Software